International Marketing (2008/2009)

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Course code
Paola Signori
Teaching is organised as follows:
Unit Credits Academic sector Period Academic staff
1 - lezione 3 SECS-P/08-MANAGEMENT Secondo semestre Paola Signori
2 - lezione 2 SECS-P/08-MANAGEMENT Secondo semestre Ivan Russo
3 - lezione 2 SECS-P/08-MANAGEMENT Secondo semestre Giannantonio Manni
4 - lezione 3 SECS-P/08-MANAGEMENT not yet allocated Paolo Pasquetto

Learning outcomes

The purpose of the module is to provide the key drivers to define adequate competitive actions for the international markets and to identify the main sales opportunities in new markets, with the goal of reaching a more efficient international marketing management. The focus on marketing and logistics will be developed to introduce the importance of customer service.
Nowadays no markets can consider themselves protected from the international competition; this aspect modifies the organization strategies, which are oriented to reach new opportunities on the global scale and, consequently, to the evaluation of a higher and higher foreign countries entering the market.
Under this view, there will be analyzed the various steps which defines the international strategies.
International marketing case studies will be analyzed and discussed during the module.

Reference books
Author Title Publisher Year ISBN Note
BERTOLI G.-VALDANI E. Mercati Internazionali e marketing EGEA 2003 8823820227 Dispense fornite durante il corso. Il libro di testo è obbligatorio sia per gli studenti frequentanti che per gli studenti non frequentanti.