Marketing (fundamentals) - Lezione 1 (2007/2008)

Course not running

Course code
4S00399
Name of lecturer
Paola Signori
Number of ECTS credits allocated
4
Other available courses
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Location
VICENZA
Period
1° sem lez dal Oct 1, 2007 al Dec 21, 2007.

To show the organization of the course that includes this module, follow this link * Course organization

Lesson timetable

1° sem lez
Day Time Type Place Note
Tuesday 8:30 AM - 10:30 AM lesson Lecture Hall Vicenza  
Wednesday 8:30 AM - 10:30 AM lesson Lecture Hall Vicenza  

Learning outcomes

The course gives an overview of the marketing principles underpinning marketing activities. This will help students in understanding the problems that an organization has to cope with the new global market and the stakeholders selling complex products and services.
In this context, students could learn how to develop and implement a marketing plan, which has to include both strategic and tactical aspects. The course focuses on main concepts like market’s analysis, segmentation, positioning, targeting, marketing mix and international marketing

Syllabus

Teaching Methods
The course consists of teaching lessons in Italian.

Assessment methods and criteria

The examination consists of a written (essay) and oral exam.

Teaching aids

Documents