Marketing (fundamentals) - lezione 2 (2006/2007)

Course not running

Course code
4S00399
Name of lecturer
Ivan Russo
Number of ECTS credits allocated
1
Other available courses
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Location
VICENZA
Period
1st semester dal Oct 2, 2006 al Dec 19, 2006.

To show the organization of the course that includes this module, follow this link * Course organization

Lesson timetable

Learning outcomes

The course gives an overview of the marketing principles underpinning marketing activities. This will help students in understanding the problems that an organization has to cope with the new market and the stakeholders selling complex products and services.
In this context, students could learn how to develop and implement a marketing plan which has to include both strategic and operatives aspects. The course focuses on strategic issues like market’s analysis, segmentation, positioning, targeting and the relationship between marketing and logistics. The operations, techniques and methods of the marketing management are moreover analysed.

Syllabus

Frontal lessons.

Assessment methods and criteria

The examination consists of a written and oral exam.
For further information see the teacher’s website.