To show the organization of the course that includes this module, follow this link Course organization
|Monday||8:30 AM - 10:30 AM||lesson||Lecture Hall Vicenza|
|Thursday||10:30 AM - 12:30 PM||lesson||Lecture Hall Vicenza|
The course gives an overview of the marketing principles underpinning marketing activities. This will help students in understanding the problems that an organization has to cope with the new global market and the stakeholders selling complex products and services.
In this context, students could learn how to develop and implement a marketing plan, which has to include both strategic and tactical aspects. The course focuses on main concepts like market’s analysis, segmentation, positioning, targeting, marketing mix.
|BORGHESI A. (a cura di)||Marketing (fondamenti). Supporti didattici per gli studenti del corso di Marketing (fondamenti)||QuiEdit||2005||(tutto)|
|LAMBIN J.J.||Marketing strategico e operativo||McGraw-Hill||2004||8838661715||capitoli dall’1 all’8 compresi|
The examination consists of a written and oral exam.
For further information see the teacher’s website.
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