Research groups

Firms longevity and vitality

The research group intends to investigate the phenomenon of company longevity closely linked to the vitality that the same firm is able to express. In fact the condition of company longevity can not be manifested without specific vitality connotations of the same enterprise. In particular, the research team aims: - to clarify the concepts of longevity and vitality for which there are different interpretations in the academic literature and in company practice; - to identify and highlight the longevity factors of that companies that are able to survive over time by showing the ability to face and overcome critical situations arising both from internal dynamics and from the environmental context; - to identify the vitality factors of long-lived and young companies highlighting any existing relationships between these factors that can support the creation of a framework; - to deepen the vision of long-lived companies in relation to future managerial challenges.
Chiara Rossato
Assistant Professor (Department Management)
Paola Castellani
Assistant Professor (Department Management)
Topic Research area
Communication and diversity management Comunicazione aziendale Corporate communication
Event management and sustainable events Comunicazione aziendale Corporate communication
Entrepreneurship of long-lived firms Imprenditorialità Entrepreneurship
Social entrepreneurship Imprenditorialità Entrepreneurship
The communication of corporate museums and archives Comunicazione aziendale Corporate communication
Events and tourism management Gestione del turismo Tourism management
Dividend policy Finanza aziendale Corporate finance
Corporate museum and tourism Gestione del turismo Tourism management
New forms of innovation management Gestione dell'innovazione Innovation management
SME & family business management Imprenditorialità Entrepreneurship
Reputation management Comunicazione aziendale Corporate communication
Storytelling e transmedia storytelling Comunicazione aziendale Corporate communication
Top management communication and people engagement Comunicazione aziendale Corporate communication