The aim of the course is to give students the abiity to undestand a business plan in its components and to evaluate its long term sustainability.
At the end of the course students will be able to write and discuss their own business plan starting from their business idea.
The business plan: definition
The main components of business plan
How to evauate a business plan
How to write a business plan
Analysis of casestudies.
Attendance of the classes for al least 75% is required.
| Author | Title | Publisher | Year | ISBN | Note |
| William A. Sahlman | How to Write a Great Business Plan (Harvard Business Review Classics) (Edizione 1) | Harvard Business Review Press | 2008 | 978-1-422-12142-9 |
PREREQUISITE: business plan to be prepared accordint to teacher instructions in small groups (max 4 persons).
EXAMINATION: each student will discuss his own business plan. The evaluation will be from 0 (not passed) to 2 (1-2 passed). Student that will pass the exam will receive 2 ECTS (type D) plus 2 maks on the IBM course grade.
