Module:
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The goal of this module is to provide the main knowledge in order to face the problems of international marketing and logistics. They are related to Global Supply Chain Management and Customer Satisfaction concepts.
Syllabus
The goal of this module is to provide the main knowledge in order to face the problems of international marketing and logistics. They are related to Global Supply Chain Management and Customer Satisfaction concepts
Author | Title | Publisher | Year | ISBN | Note |
Borghesi A.-Gaudenzi B.- Russo I. | Casi ed esperienze di logistica nelle imprese italiane | Quiedit | 2007 | 2009 ultima edizione | |
BORGHESI A. | Marketing-Logistica | Giuffrè | 2006 | Tutto | |
BERTOLI G.-VALDANI E. | Mercati Internazionali e marketing | EGEA | 2003 | 8823820227 | capitoli 5-6-7 e appendice - ultima edizione |
written and oral exam
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