Retail and tourism management (2019/2020)

Course partially running (all years except the first)

Course code
Name of lecturer
Marina Berton
Marina Berton
Number of ECTS credits allocated
Academic sector
Language of instruction
primo semestre magistrali dal Sep 30, 2019 al Dec 20, 2019.

Lesson timetable

Go to lesson schedule

Learning outcomes

The course deals with both retail and tourism management. Given that they are different, they will be examined in two separate modules.
The "Retail Management" module aims to examine commercial distribution as an economic activity, considering especially the evolution from traditional pre-capitalist management modes to the managerial approaches of the mass distribution. At the end of the course, students will acquire the ability to understand the management and competitive logics of retailers as peculiar types of service company.
The "Tourism Management" module aims to be the first approach to the tourism phenomenon from the broader perspective of the locality or destination, and not to the narrower perspective of the specific organizations of varying degrees involved in it. At the end of the course, students will acquire the ability to examine the phenomenon of tourism in its most general aspects and to deepen the nature and "functioning" of the location as global product.


In brief, the topics of the program are as follows:

"Retail Management" module
1. Definition, functions and evolution of trade
2. Commercial revolution and relationships between industry and mass distribution
3. Types of commercial enterprise and distribution formats
4. Purchasing behaviour of consumers
5. Product and production process of the retailer
6. Merchandising and category management
7. Private label
8. Thefts in the stores
9. Sustainability and retailers
The topics of this module will be examined theoretically through frontal lessons and practically through case studies, and various business visits organized in different stores.

"Tourism Management" module
1. Tourism phenomenon and its elementary components
2. The impact of tourism and the responsible tourism
3. Motivations
4. The tourism product and its production process
5. The subjects of the tourism offering
6. Production configurations
7. Destination management: problematic aspects, meaning, and paths to the search for the quality of a location
8. The sources of tourist satisfaction
9. Digital tourism: scenarios, data, destination marketing, device, app

The topics of this module will be addressed from a theoretical point of view through frontal lessons.

* * * * * * *

The teacher is available throughout the academic year to meet students during her individual reception services as indicated on the web page (it is necessary to set a specific appointment).

Given that students in the classroom want examine in more detail some specific topics, study materials for non-attendants are differentiated but they are adhering to the program.

Reference books
Author Title Publisher Year ISBN Note
Studenti Appunti delle lezioni 2019 Solo per gli studenti frequentanti.
Marina Berton Articolo 2018 Solo per gli studenti frequentanti: gli studenti possono scegliere un articolo tra i seguenti due: 1) Bonfanti A. (2014), “A Dilemma for Retailers: How to Make Store Surveillance Secure and Appealing to Shoppers?”, in Musso F., Druica E. (Eds.), Handbook of Research on Retailer-Consumer Relationship Development, IGI-Global, Hershey, pp. 297-317; 2) Bonfanti Angelo, Brunetti Federico, Castellani Paola, The Last Minute Market Model: An Innovative Service of Efficient Assortment Management in a Sustainability Perspective, Sinergie rivista di studi e ricerche, vol. 91, 2013, pp. 173-192 scaricabile online al seguente indirizzo web
Marina Berton Articolo 2018 Solo per gli studenti frequentanti: gli studenti possono scegliere un articolo tra i seguenti due: - Ferrari S, Adamo G.E. (2005), "Autenticità e risorse locali come attrattive turistiche: il caso della Calabria", Sinergie, vol. 66, pp. 79-112; - Lange-Faria W., Elliot S. (2012), Understanding the role of social media in destination marketing", Tourismos, vol. 7, n. 1, pp. 193-211.
Sbrana Roberto, Gandolfo Alessandro Contemporary retailing. Il governo dell'impresa commerciale moderna Giappichelli 2007 9788834875346 Per gli studenti frequentanti: un capitolo a scelta tra 9 - 10 - 11 - 12. Per gli studenti non frequentanti: solo i capitoli 1 -2 - 9 - 10 - 11 - 12
a cura di Umberto Martini Management e marketing delle destinazioni turistiche territoriali McGraw-Hill Education 2017 9788838694493 Per gli studenti frequentanti: un capitolo a scelta tra 3 - 6 - 8. Per gli studenti non frequentanti: solo i capitoli 1 - 3 - 6 -7 -8

Assessment methods and criteria

Both for attending students and for non-attending students, the exam consists of one oral examination on both the modules. The oral examination aims to evaluate the basic knowledge and is designed to ascertain the student's critical analysis skill, as well as to verify the depth of individual topics and the ability to systematically connect knowledge.
The evaluation criteria are as follows:
- general vision of the discipline,
- mastery of language,
- deepening of the topics,
- skill to connect topics,
- skill to apply concepts to reality.

The final evaluation is expressed in 30ths and is basically aimed at assessing the student's skill to gain specific knowledge and to effectively and technically explain the issues of retail and tourism management.

The examination does not discriminate between attending and non-attendants students.