International logistics and marketing management (2016/2017)

Course code
4S003755
Name of lecturers
Ivan Russo, Barbara Gaudenzi
Coordinator
Ivan Russo
Number of ECTS credits allocated
9
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
English
Period
Secondo Semestre Magistrali dal Feb 27, 2017 al Jun 1, 2017.

Lesson timetable

Secondo Semestre Magistrali
Day Time Type Place Note
Monday 11:00 AM - 1:30 PM lesson Lecture Hall VM3  
Thursday 11:00 AM - 1:30 PM lesson Lecture Hall VM1  

Learning outcomes

The purpose of the module is to provide an adequate acknowledge about the instruments which allow firms to realize the customer satisfaction across supply chain. It plays a key role for the creation of customer value, usually the first goal of marketing activities.Thus another aim of the course is to analyse supply chain strategies for a global firm.

Syllabus

The course will take place in italian. See the main description for details of the programme.

- Customer Service, logistics and supply chain
- Logistics and customer value
- Measuring logistics costs and performance
- Responsive Supply Chain
- Strategic lead-time management
- The synchronous supply chain
- Complexity and the supply chain
- Managing the global pipeline
- Managing Supply Chain Risks
- 3pl and outsourcing

- All materials and papers uploaded in the e-learning area

Assessment methods and criteria

The exam is written and oral.
The written part consists of an open question relating to a business case with respect to which the student has to propose a suitable solution (evaluation 80% of total)
The written exam lasts 45-50 minutes and will provide students with maximum 30/30 points.
The oral examination is evaluated with 20% of the overall mark and it consists of establishing the critical knowledge of the contents of the study material. Short papers written and presented in classromm by students shall contribuite to the final mark up to 1-2 additional points on the mark obtained with the written exam.

STUDENT MODULE EVALUATION - 2016/2017