International logistics and marketing management (2015/2016)

Course code
4S003755
Name of lecturers
Ivan Russo, Barbara Gaudenzi
Coordinator
Ivan Russo
Number of ECTS credits allocated
9
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
English
Period
Secondo Semestre Magistrali dal Feb 22, 2016 al Jun 1, 2016.

Lesson timetable

Secondo Semestre Magistrali
Day Time Type Place Note
Monday 11:00 AM - 1:30 PM lesson Lecture Hall VM1  
Thursday 11:00 AM - 1:30 PM lesson Lecture Hall VM1  

Learning outcomes

The goal of this module is to provide the main knowledge in order to face the problems of international marketing and logistics. They are related to Global Supply Chain Management and Customer value concepts

Syllabus

The goal of this module is to provide the main knowledge in order to face the problems of international marketing and logistics. They are related to Global Supply Chain Management and Customer value concepts. The main topics are: role of logistics in supply chains; customer value creation and global customer service,marketing-logistics management, knowledge management & information sharing in global supply chains, logistics outsourcing, 3pl role, supply chain strategy, Logistics performance, inventory management, global risk management and offshoring, Global Supply Chain Sustainability and Future Trends
Business case and role paly.

Assessment methods and criteria

written and oral exam

STUDENT MODULE EVALUATION - 2015/2016