International logistics and marketing management (2013/2014)

Course partially running (all years except the first)

Course code
4S02834
Name of lecturers
Ivan Russo, Barbara Gaudenzi
Coordinator
Ivan Russo
Number of ECTS credits allocated
9
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Period
secondo semestre dal Feb 17, 2014 al May 30, 2014.

Lesson timetable

Learning outcomes

The goal of this module is to provide the main knowledge in order to face the problems of international marketing and logistics. They are related to Global Supply Chain Management and Customer value concepts.

Syllabus

The goal of this module is to provide the main knowledge in order to face the problems of international marketing and logistics. They are related to Global Supply Chain Management and Customer value concepts. The main topics are: role of logistics in supply chains; customer value creation and global customer service,marketing-logistics management, knowledge management & information sharing in global supply chains, logistics outsourcing, 3pl role, supply chain strategy, Logistics performance, inventory management, global risk management and offshoring, Global Supply Chain Sustainability and Future Trends
Business case and role paly.

Assessment methods and criteria

written and oral exam