International logistics and marketing management (2010/2011)

Course partially running (all years except the first)

Course code
4S02834
Name of lecturers
Ivan Russo, Paola Signori
Coordinator
Ivan Russo
Number of ECTS credits allocated
9
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Period
Second semester dal Feb 21, 2011 al May 25, 2011.

Lesson timetable

Learning outcomes

Module:
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The goal of this module is to provide the main knowledge in order to face the problems of international marketing and logistics. They are related to Global Supply Chain Management and Customer Satisfaction concepts.
Syllabus

Syllabus

The goal of this module is to provide the main knowledge in order to face the problems of international marketing and logistics. They are related to Global Supply Chain Management and Customer Satisfaction concepts

Reference books
Author Title Publisher Year ISBN Note
Borghesi A.-Gaudenzi B.- Russo I. Casi ed esperienze di logistica nelle imprese italiane Quiedit 2007 2009 ultima edizione
BORGHESI A. Marketing-Logistica Giuffrè 2006 Tutto
BERTOLI G.-VALDANI E. Mercati Internazionali e marketing EGEA 2003 8823820227 capitoli 5-6-7 e appendice - ultima edizione

Assessment methods and criteria

written and oral exam