Marketing e logistica internazionale - 1 - lezione (2008/2009)

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Course not running

Course code
4S00467
Name of lecturer
Renato Simoncelli
Number of ECTS credits allocated
4
Academic sector
SECS-P/08 - MANAGEMENT
Language of instruction
Italian
Location
VICENZA
Period
Secondo semestre dal Feb 23, 2009 al May 23, 2009.
Course news Seminars related to the course

To show the organization of the course that includes this module, follow this link * Course organization

Lesson timetable

Learning outcomes

The goal of this module is to provide the main knowledge in order to face the problems of international marketing and logistics. They are related to Global Supply Chain Management and Customer Satisfaction concepts.

Syllabus

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Reference books
Author Title Publisher Year ISBN Note
SIGNORI P. La misurazione dell'integrazione logistica nella Supply Chain Integrated Management (Capitolo 1) CEDAM 2004 8813255276
BORGHESI A. Marketing-Logistica Giuffrè 2006
BORGHESI A. Supporti didattici per gli studenti del Corso di Marketing (Logistica) QuiEdit 2005

Assessment methods and criteria

The module should be undertaken by a foreign professor in English.

Teaching aids

Documents

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