This paper studies consumer search and pricing behaviour in the British domestic electricity
market following its opening to competition in 1999. We develop a sequential search model in
which an incumbent and an entrant group compete for consumers who find it costly to obtain
information on prices other than from their current supplier. We use a large data set on prices
and input costs to structurally estimate the model. Our estimates indicate that consumer search
costs must be relatively high in order to rationalize observed pricing patterns. We confront our
estimates with observed switching behaviour and find they match well.
Titolo | Formato (Lingua, Dimensione, Data pubblicazione) |
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Paper | pdf (it, 508 KB, 06/04/11) |
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