This course is aimed at introducing the core concepts of the business strategy. Therefore, starting from the origin and the evolution of the business strategy, the course will be focused on the definition and the comprehension of the business strategy’s core concept: the competitive structure of the firm. Throughout the course students acquire competences and skills to analyze in an effective and critical way the concepts studied during the course.
- Business strategy: origin and evolution
- The competitive structure’s elements: resources, choice and results
- The combination of resources, capabilities and competences
- The production technology portfolio
- The competitive position
- The configuration of the competitive processes
- The competitive arenas
- The critical success factors
- The resulting competitive position
A. Beretta Zanoni, Governo Strategico dell'Assetto Competitivo, EGEA, 2010.
- Teece, D., Leih S., “Uncertainty, Innovation, and Dynamic Capabilities; an Introduction”, in California Management Review, Vol.58, N.4, Summer 2016.
- Birkinshaw, J., Zimmermann, A., Raisch, S., “How do Firms Adapt ti Discontinuous Change? Bridging the Dynamic Capabilities and Ambidexterity Perspectives”, in California Management Review, Vol.58, N.4, Summer 2016.
- Beretta Zanoni A., Vernizzi S., “La valutazione delle assumption nella pianificazione aziendale”, in Rivista dei Dottori Commercialisti, N. 2, 2016.
The teaching material is available on www.univr.it - Biblioteche centrali – Riviste online
The course is based on class-taught lessons.
During all the academic year students can meet the professor during specific weekly meeting. Hours and place of the meeting are published on the Professor web page and constantly updated.
The content of the textbook and of the class lessons are coherent with the program and with the aims of the course.
The program and the teaching material is the same for attending and non-attending students.
|BERETTA ZANONI ANDREA||GOVERNO STRATEGICO DELL'ASSETTO COMPETITIVO||EGEA||2010|
Written examination. The examination consists of open questions aimed at evaluating the students's capability of analyzing in a critical, personal and effective way the concepts studied during the course classes.
The evaluation is based on a 30-point scale.
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