Marketing e logistica internazionale (2008/2009)

Course not running

Course code
4S00467
Credits
5
Coordinator
Paola Signori
Teaching is organised as follows:
Unit Credits Academic sector Period Academic staff
1 - lezione 4 SECS-P/08-MANAGEMENT Secondo semestre Renato Simoncelli
2 - lezione 1 SECS-P/08-MANAGEMENT Secondo semestre Paola Signori

Learning outcomes

Module: 1 - lezione
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The goal of this module is to provide the main knowledge in order to face the problems of international marketing and logistics. They are related to Global Supply Chain Management and Customer Satisfaction concepts.


Module: 2 - lezione
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Syllabus

Module: 1 - lezione
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Module: 2 - lezione
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Assessment methods and criteria

Module: 1 - lezione
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The module should be undertaken by a foreign professor in English.


Module: 2 - lezione
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Reference books
Author Title Publisher Year ISBN Note
SIGNORI P. La misurazione dell'integrazione logistica nella Supply Chain Integrated Management (Capitolo 1) CEDAM 2004 8813255276
BORGHESI A. Marketing-Logistica Giuffrè 2006
BORGHESI A. Supporti didattici per gli studenti del Corso di Marketing (Logistica) QuiEdit 2005
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