Unit | Credits | Academic sector | Period | Academic staff |
---|---|---|---|---|
Lezione | 3 | SECS-P/07-BUSINESS ADMINISTRATION AND ACCOUNTING STUDIES | 2° sem lez |
Andrea Beretta Zanoni
|
Esercitazione | 2 | SECS-P/07-BUSINESS ADMINISTRATION AND ACCOUNTING STUDIES | 2° sem lez |
Andrea Beretta Zanoni
|
The course is aimed to develop a methodology for the elaboration and the analysis of the strategic process paying particular attention to small and medium enterprises and to strategic business unit that are addressed to larger business context.
Analysis of the structural, organizational and managerial firms' profiles.
Identification of the strategic criticality.
Definition of the strategic business units and of the small firm's core business.
Analysis of the strategic performance indicators.
Strategic mission report.
Text Books
Bruni G., Contabilità del valore per ASA, Ch. III e IV, Giappichelli, Torino;
Bruni G., Sussidi didattici per il Corso di Strategia e Politica Aziendale, Giappichelli, Torino;
Bruni G., Roffia P., Grigoli C., Milani F., Analisi strategica aziendale: metodologia e casi di studio, Giappichelli, Torino, 2005.
Oral examination.
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