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Course organization
The course gives an overview of the strategic marketing principles. This will help students in understanding the problems that an organization has to cope with the new market, the long term decisions about the competitive environment and the stakeholders selling complex products and, in particular, services.
In this context, students could learn how to develop and implement a marketing plan particularly with respect to the strategic aspects. The course focuses on strategic issues like market’s analysis, segmentation, positioning, targeting and the relationship between marketing and logistics.
The examination consists of an oral exam.
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