The goal of this module is to provide the main knowledge in order to face the problems of international marketing and logistics. They are related to Global Supply Chain Management and Customer Satisfaction concepts.
The module will be undertaken by a foreign professor in English. Supervisor: Prof. Paola Signori
| Author | Title | Publisher | Year | ISBN | Note |
| SIGNORI P. | La misurazione dell'integrazione logistica nella Supply Chain Integrated Management (Capitolo 1) | CEDAM | 2004 | 8813255276 | (capitolo 1) |
| BORGHESI A. | Marketing-Logistica | Giuffrè | 2006 | (tutto) | |
| BORGHESI A. | Supporti didattici per gli studenti del Corso di Marketing (Logistica) | QuiEdit | 2005 |
The examination consists of an oral exam (in Italian or in English).
For further information see the teacher website.
caso 1
(zip, en, 403 KB, 14/05/07)
Caso 2 Eastman
(zip, en, 999 KB, 18/05/07)
Foto di classe
(pdf, it, 201 KB, 29/05/07)
inventory & forecasting
(zip, en, 108 KB, 14/05/07)
slides SCM and ERP
(zip, en, 780 KB, 21/05/07)
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