To show the organization of the course that includes this module, follow this link Course organization
The goal of this module is to provide the main knowledge in order to face the problems of international marketing and logistics. They are related to Global Supply Chain Management and Customer Satisfaction concepts.
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Author | Title | Publisher | Year | ISBN | Note |
SIGNORI P. | La misurazione dell'integrazione logistica nella Supply Chain Integrated Management (Capitolo 1) | CEDAM | 2004 | 8813255276 | |
BORGHESI A. | Marketing-Logistica | Giuffrè | 2006 | ||
BORGHESI A. | Supporti didattici per gli studenti del Corso di Marketing (Logistica) | QuiEdit | 2005 |
The module should be undertaken by a foreign professor in English.
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